Alexis Rodriguez is a vice president of integrated marketing for MTV, responsible for creating 360-degree integrated marketing plans that help clients’ brands come to life on-air, online and on the handset in culturally relevant and engaging ways. An accomplished creative executive with a rare entrepreneurial flare, Rodriguez works with some of the world’s largest brands – including AT&T, Cadbury-Schweppes, Johnson & Johnson, Pepsi and Unilever – to create cutting-edge integrated solutions and branded entertainment experiences that engage viewers across all MTV and MTV Tr3s screens.