Ben Richardson leads strategic partnership activities for Makena Technologies involving interactive advertising, product and content integration and custom worlds development. He is also a company spokesperson and has been quoted in a variety of consumer and industry publications regarding virtual worlds. Prior to Makena, Mr. Richardson spent five years as a management consultant in the financial, news media and wine industries, assisting in funding and business planning. Prior to consulting, Mr. Richardson served as General Manager of Onvia, a business-to-business ecommerce and services provider that he helped found and lead to $150M in revenue and a $240M IPO.