virtual worlds 2008

Industry News


  Craig Peters

Craig Peters has been marketing to kids and families online and off for more than a quarter century. In 1996, after a 15-year tenure in magazine publishing, Craig joined Feld Entertainment where he managed digital content and marketing efforts for several properties, including Disney On Ice and Ringling Bros. and Barnum & Bailey (in 1998, was awarded an A+ by Entertainment Weekly).

In 2004, Craig left Feld to found CKPcreative, specializing in custom editorial, Internet marketing and digital project management for a diverse range of clients. One of those clients, kajeet, enticed Craig to put CKPcreative on hold to help develop the company's brand positioning, corporate and brand voice, online and offline marketing strategies and non-traditional marketing efforts - which included being point person for kajeet as the company established a notable presence in Whyville.

Craig has written or edited nearly three dozen books for kids on various topics, and holds a B.A. from Colgate University, where he studied philosophy and literature. He blogs daily at and recently served as a judge for the 2008 ad:tech Interactive Awards.












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