virtual worlds 2008

Industry News



Conference Keynote:  Friday, April 4th, 9:00am - 10:30pm

Kyra E. Reppen
Senior Vice President & General Manager


Kyra E. Reppen is Senior Vice President & General Manager of Neopets, the world’s leading youth community and online virtual world.

Reppen leads and manages all day-to-day operations, creative direction and business strategy for Neopets, which is based in Los Angeles, Calif.

Prior to her tenure at Neopets, Reppen was Vice President and General Manager of, a division of Nickelodeon and MTVN Kids and Family Digital Group, where she oversaw strategy, creative and editorial. After assuming that position in 2000, Reppen repositioned from a television promotional site to the number one parenting website for parents of young children. Reppen was also the architect behind ParentsConnect, a Nickelodeon-owned online community designed exclusively for parents and can be credited with spearheading the acquisition of GoCityKids, the leading local online resource for parents and winner of a 2006 Webby Award for best family/parenting website. In addition, Reppen created and launched Nick Jr. ParentsTV, made-for-the-web broadband video for parents; produced the first-ever 3D online games for preschoolers and led the networks' preschool introduction to wireless, interactive TV and innovative online gaming experiences.

Reppen began her career at Viacom, the parent company of Nickelodeon, in 1996 as Corporate Counsel, MTV Networks Law and Business Affairs. In 1998, she was named Senior Counsel, Nickelodeon Law and Business Affairs, where she counseled the online, consumer products and digital TV businesses.. In 1999, she was part of the launch team for Nickelodeon Online and, as VP, Business Development and Operations, she was responsible for structuring and negotiating deals with strategic partners, creating business plans and developing growth strategies for this new and burgeoning division of the company.

Prior to joining Viacom, Reppen was a corporate associate in several law firms, including Dewey Ballantine and Schulte Roth & Zabel.

Reppen is a graduate of Wellesley College and holds a J.D. degree from the University of California Hastings College of Law.

With more than 44 million global memberships registered, Neopets is the largest global youth-focused virtual world. Neopets has created a strong connection with its audience through its characters and stories, which extend into merchandise, publishing, wireless and other venues. Neopets creates new content daily in 11 languages and reaches nearly 12 million monthly unique visitors. With over 200 games, daily and weekly contests, discussion boards, quests and thousands of virtual items to collect, Neopets members are as passionate about the site as they are about their virtual pets.

Neopets is part of the Nickelodeon/MTVN Kids and Family Group community of sites, which includes Nicktropolis,,,, Nick Arcade,, Quizilla,,, Neopets, ParentsConnect, GoCityKids, AddictingGames and Shockwave.

Neopets is a division of MTV Networks, a unit of Viacom International Inc. (NYSE: VIA - News, VIA.B - News), one of the world's leading creators of programming and content across all media platforms.















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