virtual worlds 2008

Industry News


  Yuanzhe (Michael) Cai
Director, Broadband & Gaming
Parks Associates    

Michael Cai studies developments in video and online gaming, last-mile technologies such as FTTx and broadband wireless, bundled services, and other broadband value-added services. He has written reports on digital distribution of video games, online and networked gaming, broadband wireless markets, broadband services, storage, and entertainment middleware solutions. In addition to industry reports covering the gaming market, Michael has recently completed a comprehensive multi-client gamer segmentation study, which identified six unique gamer segments, and he has also completed numerous custom research projects on the gaming industry, including an international survey of online gamers, an international survey of power gamers, an international research project on set-top box gaming, a U.S. centric study on digital distribution of video games, and an industry interview project on console gaming. In 2007, Michael plans to deliver three industry reports on game advertising, casual gaming, and portable/mobile gaming. Michael has presented his research in numerous industry events including E3, GDC, CES, Supercomm, CONNECTIONS™, Broadband World Forum, and the National Show.










Virtual Worlds 2008 is produced by Virtual Worlds Management, a division of Show Initiative, LLC


Copyright © 2003 - 2008 Show Initiative, LLC All rights reserved.  Virtual Worlds Conference, Virtual Worlds Expo, Virtual Worlds Conference and Expo, Virtual Worlds Management, Virtual Worlds Fall, Virtual Worlds Spring, Virtual Worlds 2008, VW08, Virtual Worlds Connect, Virtual Worlds Passport, Virtual Law Conference are trademarks of Show Initiative, LLC.