virtual worlds 2008

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  Samantha Skey
Executive Vice President, Strategic Marketing Group
Alloy Media + Marketing

As Executive Vice President of Strategic Marketing for Alloy Media + Marketing, Samantha Skey oversees the development of media and marketing programs for third party companies looking to reach targeted consumer segments, as well as the company’s advertising and marketing strategy. Alloy's diverse array of media and marketing assets include direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing. Whether building integrated media programs for Fortune 500 companies or sharing insights with brands to better understand what makes this generation tick, she offers a distinct perspective and enthusiastic approach. Along with her enthusiasm for youth culture and an outside-the-box ingenuity, Samantha has a broad range of experience in sales and marketing, spanning the youth and interactive industries. Prior to joining Alloy, Samantha held roles as Director, E- Commerce Development at the Walt Disney Company, Advertising Sales Manager at CNET and Director of Sales for Interactive Imaginations. Samantha is dedicated to a number of to youth focused philanthropic efforts. She serves as a member on the Advisory Boards of YouthNoise, a non-profit network for young people, and the Bronx Academy of Letters, a new public school launched in partnership with the Urban Assembly and New Visions for Public Schools. She holds a BA in Comparative Literature from Hamilton College.












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