As Senior Vice President, Mr. Root oversees all management and creative operations for the top kids site Nick.com, as well as the growth and development of NickatNite.com, Nicktoonsnetwork.com, Nicktropolis.com the fastest growing youth virtual world and Nickelodeon~s innovative broadband video site, TurboNick.com.  He guides the development of immersive sites for all Nickelodeon hit television properties, such as SpongeBob SquarePants, The Naked Brothers Band and Avatar: The Last Airbender, as well as many other online Nick initiatives such as Kids Pick the President and Kids Choice Awards. His team also focuses on developing new digital-first ways to help incubate properties and characters. In his previous position as Vice President, Nick.com, Mr. Root worked closely with network executives to execute convergence and online interactivity around Nickelodeon's key properties and television events.