Virtual Worlds Conference 2008 - Conference Schedule - April 3-4, 2008 - New York City

Virtual Worlds 2008 is produced by Virtual Worlds Management, a division of Show Initiative, LLC

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Conference Schedule
Thursday, April 3, 2008

7:30 am 9:00 am	Registration and Networking
9:00 am 10:30 am	Welcome and Virtual Worlds 2008 - Christopher V. Sherman, Executive Director, Virtual Worlds 2008 Keynote - Charles Scothon, General Manager & SVP, Girls Mattel Brands Mattel, Inc. - Rosie O’Neill, Senior Brand Manager, Barbie Tech Mattel, Inc.
	Kids and Teens	Marketing and Entertainment	Virtual Law Conference	Enterprise Round Tables	Technology & Results
	Room 1	Room 2	Room 3	Room 4	Room 5
10:30 am 11:00 am	Networking Break and Demos
11:00 am 12:00 pm	The Evolution of the Toy Industry: Retail, Virtual Worlds and Kids	Virtual Worlds By The Numbers Today and The Future	Virtual Law introduction from the Co-Chairs and Keynote The Top Ten Things a Brand Should Know about Virtual Worlds	The Collaboration Cloud: Teasing Out the Social Networks Inherent to Virtual Worlds and Making Them Work for Your Organization
12:00 pm 1:00 pm	Lunch and Demos
1:00 pm 2:00 pm	Kids and Tweens: Why Virtual Worlds Are The New Saturday Morning TV	Virtual Worlds Platform Shootout	Intellectual Property Enforcement		Stardoll: The Next Level of Engagement
2:00 pm 2:30 pm	Networking Break and Demos
2:30 pm 3:30 pm	Teen Virtual Worlds Reaching Teens in Virtual Hangouts	Taking Entertainment Brands to Virtual Worlds	Legal Issues in Virtual Currency	Enterprise Applications for Virtual Worlds: 3D Command and Data Centers for Network Operations	Introducing Electrotank® Universe Platform
3:30 pm 4:00 pm	Networking Break and Demos
4:00 pm 5:00 pm	Keynote Sibley Verbeck, CEO, The Electric Sheep Company		Legal Issues in Virtual Property

5:00 pm
6:00 pm

Evening Reception
View exciting virtual worlds demos and have a drink.

Friday, April 4, 2008

8:00 am 9:00 am	Registration and Networking
9:00 am 10:30 am	Welcome and Virtual Worlds 2008 Main Keynote - Christopher V. Sherman, Executive Director, Virtual Worlds 2008 Keynote - Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group - Kyra E. Reppen, Senior Vice President & General Manager, Neopets
	Kids and Teens	Marketing and Entertainment	Virtual Law Conference	Enterprise Round Tables	Technology & Results
	Room 1	Room 2	Room 3	Room 4	Room 5
10:30 am 11:00 am	Networking Break and Demos
11:00 am 12:00 pm	Marketing to Children in Virtual Worlds: At Play or As Prey?	Advertising Strategies In Virtual Worlds	Virtual Law for Non-Lawyers	New Ways of Working - Why the 3D Virtual Workspace is Necessary for Today's Information and Knowledge Management Professional	MTV Networks: Case Study Featuring Ford Models and Elizabeth Arden
12:00 pm 1:00 pm	Lunch and Demos
1:00 pm 2:00 pm	Case Study: BarbieGirls.com	Branded Virtual Goods	License Agreements Best Practices, the Pitfalls	How Important Are Polygons? - Making the Case that the Business Challenges Driving Demand for Virtual World Use in the Enterprise Are More Important than the Technology	Winning Strategies to Optimize Online Revenues - Leading initiatives in MMOGs/Virtual Worlds
2:00 pm 2:30 pm	Networking Break and Demos
2:30 pm 3:30 pm	Case Study: Mobile Virtual Worlds Strategy - A Look at Mini-Friday 3pm: Case Study: Virtual Worlds Promotion Strategies of Rapper 50 Cent	The Evolution of Games and Social Networks	Ethical Practice & Concerns for Attorneys and Business Executives in Virtual Worlds	Open Source Virtual Worlds	Real Results from Virtual Advertising - A New Generation Advertises in the Virtual World
3:30 pm 4:00 pm	Networking Break and Demos
4:00 pm 5:00 pm	Case Study: Business Models of Whyville.net	The Rise of User Generated Virtual Worlds	Litigating a Virtual Law Suit	Virtual Worlds & Corporate Security: Putting it Behind the Firewall or Building Your Own?

Virtual Worlds 2008 is produced by Virtual Worlds Management, a division of Show Initiative, LLC

Copyright © 2003 - 2008 Show Initiative, LLC All rights reserved. Virtual Worlds Conference, Virtual Worlds Expo, Virtual Worlds Conference and Expo, Virtual Worlds Management, Virtual Worlds Fall, Virtual Worlds Spring, Virtual Worlds 2008, VW08, Virtual Worlds Connect, Virtual Worlds Passport, Virtual Law Conference are trademarks of Show Initiative, LLC.