Welcome and Virtual Worlds 2008 Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Conference

Keynote
 - Jeffrey B. Yapp, Executive VP, MTV Networks Music And Logo Enterprise Group
 - Kyra E. Reppen, Senior Vice President & General Manager, Neopets

MTV Networks: Case Study Featuring Ford Models and Elizabeth Arden
For the ultimate case study in how to bring a brand to life in-world, MTV Networks, Ford Models and Elizabeth Arden present a panel discussion that demonstrates what happens when three iconic brands team up to create a deeply immersive experience for virtual world users. Representatives will discuss the first-ever M by Mariah Carey's "Virtual Ford Model Search," which helped crown the new face of MTV's Virtual Hills. In this interactive session, hear directly from marketers and media execs who can offer first-hand tips about how to create meaningful and engaging in-world initiatives and how to extend that campaign to 2D environments and to the television screen, generating even further exposure for the brands.

Winning Strategies to Optimize Online Revenues - Leading initiatives in MMOGs/Virtual Worlds
Listen to leading MMOG/virtual worlds thinkers present winning strategies regarding business models, user experience, worldwide reach, billing solutions, lessons learned, current issues and fraud prevention. Hosted by Paynova.
- Tomas Nörgaard, Vice President Sales, Paynova
- John Bates, Evangelist, Mindark
- Karl Alberts, VP Emerging Markets, Paynova
- Robert Chi Tau Lai, Chief Scientist, Beijing Cyber Recreation District
- Wanda Gregory, VP Executive Producer, Flowplay

Real Results from Virtual Advertising:
A New Generation Advertises in the Virtual World
With traditional advertising in turmoil over ever-diminishing returns, how far-reaching will advertising in virtual worlds be? Immerse yourself in this fascinating discussion on the new way that products and brands will deliver their messages in the virtual world and how that translates into real- world brand awareness and sales. The discussion will focus on “push vs pull” advertising methodologies, “Empowered Engagement,” and effective marketing strategies that mutually benefit both advertiser and user. Additional coverage includes the use of true metrics and visitation analytics and how they can effectively measure Returns on both Investment and Objectives as well as open new doors for sales only viable in a virtual world. An open discussion with the panelists follows a brief presentation.
- Gregory Houston, Co-founder, Slippcat
- Jared Freedman, President, Code4Software
- Antony van Zyl, Managing Director, Slippcat