virtual worlds 2008

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Running Concurrently with
Virtual Worlds 2008


Kids and Teens  |  Marketing and Entertainment  |  Virtual Law  |  Enterprise  |  Technology

Schedule: Marketing and Entertainment in Virtual Worlds
Room 2
Thursday, April 3, 2008
7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am Welcome and Virtual Worlds 2008 Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds 2008

 - Charles Scothon, General Manager & SVP, Girls Mattel Brands Mattel, Inc. 
 - Rosie O’Neill, Senior Brand Manager, Barbie Tech Mattel, Inc.  
10:30 - 11:00 am Networking Break and Demos
11:00 - 12:00 pm Virtual Worlds By The Numbers: Today and The Future
This session takes a close look at the platforms currently available to marketers and content holders and goes into detail on demographics, user numbers and user behavior.  Also the analysts polish their crystal balls and provide forecasts for the platforms and the industry going forward.
Yuanzhe (Michael) Cai, Director, Broadband & Gaming, Parks Associates
Jack Myers, President, Myers Publishing, LLC
Joey Seiler, Staff Reporter, (moderator)
12:00 - 1:00 pm Lunch
1:00 - 2:00 pm

Virtual Worlds Platform Shootout
Second Life,, Icarus, Multiverse, Metaplace, IMVU, Flash-based Web worlds, and more.... The number of platforms available to companies seeking to create a virtual presence is booming.  This session features top independent developers discussing the strengths of the leading virtual worlds platforms and how they compare for creating virtual entertainment environments as well as supporting business models and revenue generation.  
John Swords, The Electric Sheep Company

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm

Taking Entertainment Brands to Virtual Worlds
So how do you take an existing entertainment franchise to the virtual world?  What are the expectations?  How do you leverage existing audiences to drive new revenue streams?  What are the hurdles?  How do you create a compelling virtual environment that does justice to the original content and yet is fresh, engaging and entertaining to participants? This session, designed specifically for content owners, will answer all these questions and more.
Ben Richardson, VP Business Development, Makena Technologies
Gregory M. Weinberg, EVP Business Development, Icarus Studios
Valerie Williamson, VP of Marketing and Biz. Dev., The Electric Sheep Company
Corey Bridges, Co-founder, Executive Prod., The Multiverse Network (moderator)

3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm Keynote
Sibley Verbeck, CEO, The Electric Sheep Company
5:00 - 6:00 pm
Evening Reception
View exciting virtual worlds demos and have a drink.


Friday, April 4, 2008

7:30 am 9:00 am Registration and Networking
9:00 - 10:30 am

Welcome and Virtual Worlds 2008 Main Keynote
- Christopher V. Sherman, Executive Director, Virtual Worlds Conference

 - Jeffrey B. Yapp, Executive VP, MTV Networks Music And Logo Enterprise Group
 - Kyra E. Reppen, Senior Vice President & General Manager, Neopets

10:30 - 11:00 am Networking Break and Demos
11:00 - 12:00 pm

Advertising Strategies In Virtual Worlds
As in any successful advertising and sponsorship campaign, brands need to associate themselves with high quality virtual worlds content that allows them to engage with consumers effectively and on their own terms. In 2007's  rush to participate in virtual worlds, many brands forgot that principle and hurried to build their own virtual world identities only to remember that they weren't  in the content business. This session provides detailed insight on how to create successful advertising and sponsorship strategies within virtual worlds and achieve your objectives.
Teemu Huuhtanen, President, NA & EVP Habbo Business, Sulake Corporation Ltd.
Greg Verdino, Chief Strategy Officer, crayon (moderator)
Samantha Skey, EVP, Strategic Marketing Group Alloy Media + Marketing
Alexis Rodriguez, Vice President of Integrated Marketing, MTV Networks
Antony van Zyl, Managing Director, Simuality
Michael Wilson, CEO, Makena Technologies

12:00 - 1:00 pm Lunch
1:00 - 2:00 pm

Virtual Goods and Branded Virtual Goods: The New Way to Revenue
How do you generate revenue from your brand online?  Think differently.  Kids and adults are now spending millions of dollars every month on virtual items to outfit their avatars, virtual homes and even their Facebook pages. The next big way to extend revenue generation from your brand is a $1 at time.  Just as ringtones have created billions of dollars in new revenue for the music industry, branded virtual items offer content owners a similarly new monetization opportunity.  But wait there’s more: Branded Virtual Items offer brand advertisers a new method of engagement and awareness in virtual world environments without the hassles of large scale virtual world builds, offering huge savings and fantastic reach.
Giff Constable, Chief Operating Officer, The Electric Sheep Company
Craig Sherman, CEO, Gaia Online
Ginsu Yoon, VP of Business Affairs, Linden Lab
Reuben Steiger, CEO, Millions of Us

2:00 - 2:30 pm Networking Break and Demos
2:30 - 3:30 pm

The Evolution of Games and Social Networks: Virtual Worlds Everywhere. With the planned introduction of Sony's Home for the PlayStation3 and multiple virtual worlds providers now creating widgets for Facebook,  Bebo, and other social networks, we're seeing virtual worlds reach out to every part of the Web and consumer life. This session offers a detailed understanding of how virtual worlds are taking advantage of these emerging distribution formats and how you can leverage Virtual Worlds Everywhere. 
Andrew (Roo) Reynolds, Metaverse Evangelist, IBM (moderator)
Mark Limber, Product Manager, Google, Inc.
Sean Ryan, CEO, Meez
Christian Lassonde, President & CoFounder, Millions of Us
Susan Panico, Senior Director, PLAYSTATION Network, Sony Computer Entertainment America

3:30 - 4:00 pm Networking Break and Demos
4:00 - 5:00 pm

The Rise of User Generated Virtual Worlds
Just as MySpace, Facebook, Bebo and other social networking sites have boosted the proliferation of user-generated content and personal spaces, new virtual worlds technologies offer consumers the opportunity to not only play in a virtual world, but create their own. As a content provider or brand advertiser, how do you capitalize on the phenomenon when everyone has their own virtual world?
Mark Zohar, Founder and Senior Vice President, SceneCaster
Peter Haik, CEO & Co-Founder, Metaversatility, Inc. (moderator)
Bruce Joy, CEO & Co-Founder, VastPark
Jason Hable, Director of Business Development, Areae


Virtual Worlds 2008 is produced by Virtual Worlds Management, a division of Show Initiative, LLC


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